Factors Influencing Gen-Y Undergraduates’ Choice of Research Supervisor: A Case Study of a Malaysian Private University
pp. 20-34 | Published Online: December 2017 | DOI: 10.22521/edupij.2017.64.2
Ali Shafiq, Anbareen Jan
This paper explored what factors Gen-Y undergraduates deem important, and how they are ranked in selecting a research supervisor. Focus group was used at the first stage to elicit factors that were important to the respondents. The second step included ranking those factors through qualitative survey. The 12 identified factors ranked in descending order of importance are: Educational qualification, experience in the field, previous encounter with the supervisor, previous projects supervised by the supervisor, word-of-mouth related to the supervisor, referral by other faculty members, research methodology used by the supervisor, age, gender, nationality/ethnicity, religion, and profile picture of the supervisor. Being an exploratory study, the data is collected from a small sample from one university only, hence raising generalization issues. For future research, these dimensions can be validated via a large sample study. This research sheds light on what attracts millennials when selecting their research supervisor; from which academics and higher education institutions can identify potential areas of weaknesses and introduce subsequent improvements. The existing literature focusses on postgraduate researchers, after they have chosen a supervisor; whereas this research explores how undergraduates choose a research supervisor. The model formulated in this study could also be applied to postgraduate students as to what attracts them when selecting their supervisor.
Keywords: research supervision, millennials/Gen-Y, services marketing, consumer decision making process, qualitative researchReferences
Al-Naggar, R. A., Al-Sarory, M., Al-Naggar, A. A., & Al-Muosli, M. (2012). Doctorate international students’ satisfaction and stress on academic supervision in a Malaysian University: a qualitative approach. Education Research, 3(3), 264-269.
Bernard, H. R., Wutich, A., & Ryan, G. W. (2017). Analyzing Qualitative Data: Systematic Approaches (2nd ed.). Thousand Oaks, CA: SAGE Publications.
Burnett, P. C. (1999). The Supervision of Doctoral Dissertations Using a Collaborative Cohort Model. Counselor Education and Supervision, 39(1), 46-52.
Fischer, E., Gainer, B., & Bristor, J. (1997). The sex of the service provider: Does it influence perceptions of service quality? Journal of Retailing, 73(3), 361-382.
Fulton, E., & Turner, L. A. (2008). Students’ academic motivation: relations with parental warmth, autonomy granting, and supervision. Educational Psychology, 28(5), 521-534.
Gasper, D. T. (2014, January 27). Government committed to equipping Gen-Y for the future. The Star Online. Retrieved from http://www.thestar.com.my/news/nation/2014/01/27/govt-committed-to-equipping-geny-for-the-future/
Grant, B. (1999, July). Walking on a rackety bridge: mapping supervision. Paper presented at the HERDSA Annual International Conference, 12-15 July 1999, Melbourne.
Ismail, A., Abiddin, N. Z., & Hassan, A. (2011). Improving the Development of Postgraduates’ Research and Supervision. International Education Studies, 4(1), 78-89.
Kelan, E. (2017). Millennials and the future workplace. Retrieved from http://blog.som.cranfield.ac.uk/execdev-blog/millennials-report?hsCtaTracking=7aff225d-6cad-4cf0-8294-96421ab07b397Ce37162f4-433b-4c3f-b9b2-2ac665ac8776&_ga=2.237402308.553629491.1505304359-112476053.1505304359
Kitzinger, J. (1995). Introducing Focus Groups. British Medical Journal, 311(7000), 299-302.
Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken, New Jersey, USA: John Wiley & Sons.
Kulik, C. T., & Holbrook, R. L., Jr. (2000). Demographics in Service Encounters: Effects of Racial and Gender Congruence on Perceived Fairness. Social Justice Research, 13(4), 375-402.
Lessing, A. C., & Schulze, S. (2002). Postgraduate supervision and academic support: students’ perceptions. South African Journal of Higher Education, 16(2), 139-149.
Lovelock, C. H. (1983). Classifying Services to Gain Strategic Marketing Insights. Journal of Marketing, 47(Summer), 9-20.
Lovelock, C., & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy (7th ed.). Pearson Education Limited.
Lunn, S., & Smith, L. (2010). Lessons From My First Focus Group Project. In V. Minichiello & J. A. Kottler (Eds.), Qualitative Journeys: Student and Mentor Experiences With Research (pp. 207-218). Los Angeles, London, New Delhi, Singapore, Washington D.C., USA: SAGE Publications, Inc.
Malfroy, J. (2005). Doctoral supervision, workplace research and changing pedagogic practices. Higher Education Research & Development, 24(2), 165-178.
Mariampolski, H. (2001). Qualitative Market Research: A comprehensive guide. Thousand Oaks, London, New Delhi, US, UK, India: Sage Publications.
Naim, M. F., & Lenkla, U. (2016). Knowledge sharing as an intervention for Gen Y employees’ intention to stay. Industrial and Commercial Training, 48(3), 142-148.
Nordentoft, H. M., Thomsen, R., & Wichmann-Hansen, G. (2013). Collective academic supervision: a model for participation and learning in higher education. High Education, 65(5), 581-593.
Pallant, J. (2007). SPSS Survival Manual: A Step by Step Guide to Data Analysis using SPSS for Windows (3rd ed.). Berkshire, England: Open University Press, McGraw Hill.
Rabiee, F. (2004). Focus-group interview and data analysis. Proceedings of the Nutrition Society, 63(4), 655-660. doi:10.1079/PNS2004399
Sa’ari, J. R., & Koe, W.-L. (2014, August). The Intention to Consume Organic Food among Millennial Generation. In F. Baharom, Y. Yusof, S. A. M. Yusof, N. Puteh, & S. N. A. Salam (Eds.), Proceedings Knowledge Management International Conference 2014, (pp. 920-925). Retrieved from http://www.kmice.cms.net.my/ProcKMICe/KMICe2014/PDF/PID342.pdf
San, L. Y., Omar, A., & Thurasamy, R. (2015). Online Purchase: A Study of Generation Y in Malaysia. International Journal of Business and Management, 10(6), 1-7. doi: http://dx.doi.org/10.5539/ijbm.v10n6p298
Shafiq, A., Haque, A., Kalthom, A., & Jan, M. T. (2017). Beliefs about Islamic Advertising: An Exploratory Study in Malaysia. Journal of Islamic Marketing, 8(3), 409-429.
Shafiq, A., Haque, A., & Omar, A. (2015). Multiple Halal Logos and Malays’ Beliefs: A Case of Mixed Signals. International Food Research Journal, 22(4), 1727-1735.
Shostack, G. L. (1977). Breaking Free from Product Marketing. Journal of Marketing, 41(2), 73-80.
Svinhufvud, K., & Vehviläinen, S. (2013). Papers, documents, and the opening of an academic supervision encounter. Text & Talk, 33(1), 139-166. doi:10.1515/text-2013-0007
Thambiah, S., Khin, A. A., Muthaiyah, S., & Yen, Y. Y. (2015). Organic Food Consumption among Generation Y in Malaysia: A Conceptual Framework. Journal of Applied Sciences, 1-6. doi:10.3923/jas.2015
Vilkinas, T. (2008). An Exploratory Study of the Supervision of Ph.D./Research Students’ Theses. Innovative Higher Education, 32(5), 297-311. Retrieved from https://doi.org/10.1007/s10755-007-9057-5.